6 steps In YouTube Keyword Research
1. Write down keywords or search terms being searched on YouTube. 2. Search for current, most popular videos.
3. Write your script or prepare the way you usually prepare to film.
4. Make sure that your video is optimized for your search term.
5. Use VidIQ to create tags.
6. Create a fantastic thumbnail.
1. List down keyword phrases or terms being searched on YouTube.
There are a few ways to do this.
The tool that we utilize is keywordtool.io.
It’s among the few applications that allow you to conduct keyword buy twitter followers uk research both for Google as well as YouTube.
Following our example from before, let’s assume we would like to know how many people type into “how to knit” on YouTube.
Make sure YouTube is the chosen search engine and then type the word into your search box.
It will tell you how often that keyword is searched for in the month and various variations to think about.
You could, for instance, create several videos around this particular topic. You could create videos on:
- How to knit for beginners
- how to knit cast-on instead of casting off
- the process of knitting a scarf and
- How you can knit your blanket.
It is possible to make another video tutorial on knitting an easy blanket, the list could go on and on.
The general rule of thumb is that we strive to make videos on subjects that have an average search volume of 1000 to a maximum of.
If you come across something that has a volume of searches of, say 800 or so and is moving upwards?
This is a great time to start to be one of the very first ones to create a fantastic video on this topic…
…and make the most of the increased traffic coming to that particular keyword.
Another aspect to consider in Keyword Tool is the competition.
It will inform you the difference between high, medium or low. It will also tell you if there are many other accounts that are making videos on this subject, just a few or very few.
The best way to win is to discover a subject pertinent to your field and has a large number of searches and very little competition.
However, that’s not always the case.
In general, if the volume of searches is high then the competition will be moderate or even high.
That’s okay but you’ll need to compensate by what you put in the video. We’ll go into a bit more later.
The Keyword Tool is not free. is a cost-based software we use.
You can look up their pricing on their site to determine which plan will best suit your needs And no, this article is not sponsored.
We simply love and make use of this tool.
Another tool to mention that we utilize often in this procedure can be VID IQ.
There are paid and free plans you can pick depending on the features you require.
We use them to do a variety of things, that you’ll see in the rest of this article.
What we love about them is that they offer an extension available for Google Chrome and Firefox.
These tools are easily accessible, swift and easy to access the information that we need at any moment we require it.
When we look at our monitor We’ve installed the extension so that we can search “how to knit for beginners” on YouTube…
…there’s lots of information that are automatically loaded the data from Vid IQ.
This tool will also display the degree of competition for the term you are searching for…
…and provide some statistics on the video that received the most views on the keyword.
If you then click on one of the most popular videos it will instantly populate further information that you can take a look at.
Before we get ahead of ourselves Let’s get to the next section of the YouTube keyword research guides.
2. Go through the most popular, top-ranked videos.
To accomplish this, start an incognito web browser and ensure that you’re not signed into Google as well as YouTube.
It isn’t a good idea to have your personal algorithm bias to play an impact on results of your search.
You’ll need to enter the keyword you’re researching and note the most popular videos on the site.
You’ll notice that it’sn’t always the videos that have the highest views that are taking the top spot.
That’s due to YouTube SEO and how you can optimize YouTube videos are a huge issue.
You’ll want to check out their videos for the following 3 points:
For a look at what they discuss throughout the film. Are they incorporating any key advice in addition to their primary subject? Jot down their most important talk points.
To find out what other, more subtle, yet still relevant keywords they’re using within the video.
To find out exactly how long this video will last.
It is then time to apply what’s known as the Skyscraper method.
We’ve previously mentioned this in our blogs, however for those who are new to the site you should know that the Skyscraper method is basically the process of taking existing content.
You can make it bigger and better than your original material.
In the instance of YouTube this means that you must cover everything they talk about in their video within your own video and so on.
In addition, you can ensure that your video is longer in length.
The objective here is making your YouTube video appealing to viewers and YouTube.
The first step is by improving the value of your video to the audience by adding additional tips and other information included within the video.
It is also possible to be on YouTube’s good side when you make your YouTube video more long.
YouTube will always strive to increase the number of times people watch their videos and keep users on their platform as long as they can.
Therefore, if your video assists to accomplish that task better than the other smaller video about the same subject it’s more likely that they’ll rank your video at the top position.
3. Write your script or prepare in the same way that you prepare for film.
We all know that not everyone creates a script, but some users just sit at their computer and start writing.
In any case you’ll want to be sure you’ve covered all subjects you have a plan to address earlier .
Also, include any additional keywords your competitors have used.
A few things that you could do in order to help make the video little more lengthy or important includes:
- screenshots,
- screenshares,
…and others of you performing exactly the same thing you’re talking about.
Also, make sure to check out our blog post on ways to boost YouTube engagement following the launch of this…
…because you’ll find some suggestions in the article that you’ll need to apply in this article when creating your script.
Once you’ve got the script down and your video recorded then you’re ready to begin uploading.
Before we dive into the next series of s, here’s be sure to go through our new social media ads course to master social media advertising.
4. Optimize your video to your search term.
If the time comes to upload your film to YouTube, you’ll want to include the primary keywords and variations in the following:
- title,
- description and
- chapter timestamps.
Chapter timestamps are included since sometimes, your timestamp could also appear in google’s results for search…
…not just YouTube’s, as long as it’s helping with the query of someone using Google.
It’s also great to help you to promote YouTube channels with videos.
Google is the owner of YouTube…
…so when you are able to benefit from the web traffic of both engines at one go due to optimizing your video properly then that’s great.
Keep at heart that would like everything to make sense.
It’s not a good idea to apply keywords all over just to get them there.
We discussed this in our case studies on digital marketing blog post, and it’s known as keyword stuffing.
It’s a crime that YouTube and Google can punish you for when they spot you engaging in this behavior.
Instead, you’ll need to write your own description in order to accurately describe the video.
In doing this it is possible to seamlessly incorporate your targeted keywords into the video since that’s exactly what the video is all about.
Then, before leaving the page with your description, go to the following .
5. Use VidIQ to create tags.
YouTube claims that “Tags are descriptive keywords you can add to your video to help viewers find your content.”
You can use up to 500 characters in tags therefore you’ll need to be mindful when selecting the tags.
If you’ve got VID IQ installed and you want to add an HTML0 tag, and then click on the VID IQ button to
- Examine it carefully,
- check out the statistics for this keyword check out the statistics on that keyword
- Find other tags that you can quickly add
…by pressing the plus sign.
Then YouTube has declared that tags aren’t as crucial for SEO as your title or description, but every bit of help you, don’t you think?
Why not combine them all in one powerful SEO force?
The last thing we check before pressing the Publish button is the thumbnail.
6. Create a fantastic thumbnail.
Don’t just pick among the already-populated choices YouTube provides you with your video.
You’d like to create one that
- is captivating, and
- Your keyword is included on the thumbnail as YouTube can read buy 500 twitter followers uk the text in your thumbnails.
Did you know? This means that your thumbnail could have SEO-related value as well.
Another feature we employ with our thumbnails is that we run all our thumbnails using Google’s Cloud Vision AI tool.
This is to make sure that we have all positive marks for this Safe Search component from YouTube’s parent company.
