The London-based menswear designer Kaushik Velendra is the new changemaker and talk of the
town in the fashion world of men, creating a rejuvenating and inclusive concept. Kaushik
Valendra’s instinctive preference towards impactful clothing reshapes the thought toward
contemporary menswear. Velendra continues to exhibit exciting fashion ideas by developing a
unique paradigm of time-honored tailoring blended with a creative perspective. Dominion
attiring for the people and tailoring for the future is how Velendra describes his brand.
Valendra’s collection style contained sculptural, body-shaping clothing created to improve stance
and compliment the male body. In addition, it gives the wearer a sense of confidence. He designs
in grand neutrals like whites, wealthy blacks, gentle velvety browns, softened golds, and olives –
and swish materials carried together with sharp tailoring.
One of his statement styles is the molded apparel that looks similar to aesthetic prosthetics—
elements that grant the wearer feel like a superhero with shoulders and body-armor pecs.
Composed of layers of heat-resistant felt, they are part of Velendra’s concept of futuristic
stitching that unites the conventional body enhancement of the traditional practice of tailoring
with his performative advancements. The molded shoulder details and couture mantles give a
new definition for how men clothe and sense their bodies.
With his innovative clothing style, he is on a mission to redefine Indian style by breaking the
stereotype of radiant colors and bling. Through his design styles, he bisects activewear and high-
precision tailoring in materials blended based on the wearer’s body build, providing them with
the futuristic innovation DNA of his atelier. Following an approach of devoted development and
examination that started while studying at Central Saint Martins, now Velendra’s creative fashion
pieces have gained a level of exactness that combines technological and sartorial principles,
functioning as empowering punctuation for the designer’s specified tailoring: “made for the body,
using the body.”
The sense of his strength and determination is not limited to Velendra’s garments—his tale is a
lesson in perseverance. Born in Bengaluru, India, Valendra was struggling in poverty. One of his
foremost jobs was molding and vending candles on the roads and streets, which is one early line
in his innovative growth. Following a shift to Chennai at 16, he acquired a job as a “light boy”
tasked with cleaning and servicing gear on Bollywood film locations, eventually leading to a gig
tending clothes and outfits used in those films. This, in turn, led to positions in the costume units
of exhibits, where he observed everything about actors and their costume design. Advancing to
the assistant costume designer, he evolved into a personal stylist for well-known Indian actors.
Finally, he was instructed that to get ahead in menswear designer London, he should think about applying to
Central Saint Martins in London.
Velendra’s practice aims to instill the definition of strength and conviction while being
welcoming without any gender bias. In 2021, he arranged his atelier in east London, an area once
settled by the late Alexander McQueen; Velendra started his studio as a secure working space for
Indian students stumbling to locate an innovative space. Finally, following the brand’s
continuous triumph, Kaushik Velendra migrated the brand’s head office to Mayfair in January
2022.
Sustaining the myriad of positive feedback and press reviews, Velendra has also outfitted the
preferences of the: popular model Alton Mason and promotional offshoots for movies, BFC
Ambassador for Positive Change, and The international exposure he has acquired helped him to
grow in his career to dress celebrities like Bollywood leading actor Ranveer Singh and
Hollywood famous actress Priyanka Chopra who modeled one of his armor-motivated designs.
He had launched models across 30 different countries to emphasize the versatility and fluidity of
his apparel. The short-sleeved magnified gold top with strong, spheroidal, armor-like shoulders
has become his signature design.
The AW21 assemblage shown on the program during London Fashion Week gathered excellent
industry appraisals and worldwide acclaim, including prominent titles such as The New York
Times, British Vogue, Vogue USA, Vogue India, and Vogue Italia, and WWD. The conquest
continued with the Spring Summer 2022 Menswear collection of Kaushik Valendra, exhibited at
London Fashion Week in September 2021. In addition, the group extended to contain a broader
range of ready-to-wear requirements and couture for people from all walks of life.
Finally, he was instructed that to get ahead in men suit shops, he should think about applying to
Central Saint Martins in London.
Velendra’s practice aims to instill the definition of strength and conviction while being
welcoming without any gender bias. In 2021, he arranged his atelier in east London, an area once
settled by the late Alexander McQueen; Velendra started his studio as a secure working space for
Indian students stumbling to locate an innovative space. Finally, following the brand’s
continuous triumph, Kaushik Velendra migrated the brand’s head office to Mayfair in January
2022.
Sustaining the myriad of positive feedback and press reviews, Velendra has also outfitted the
preferences of the: popular model Alton Mason and promotional offshoots for movies, BFC
Ambassador for Positive Change, and The international exposure he has acquired helped him to
grow in his career to dress celebrities like Bollywood leading actor Ranveer Singh and
Hollywood famous actress Priyanka Chopra who modeled one of his armor motivated designs.
He had launched models across 30 different countries to emphasize the versatility and fluidity of
his apparel. The short-sleeved magnified gold top with strong, spheroidal, armor-like shoulders
has become his signature design.
The AW21 assemblage shown on the program during London Fashion Week gathered excellent
industry appraisals and worldwide acclaim, including prominent titles such as The New York
Times, British Vogue, Vogue USA, Vogue India, and Vogue Italia, and WWD. The conquest
continued with the Spring Summer 2022 Menswear collection of Kaushik Valendra, exhibited at
London Fashion Week in September 2021. In addition, the group extended to contain a broader
range of ready-to-wear requirements and couture for people from all walks of life.
